At a recent Bon Jovi concert, the Cream DaVinci color-changing guitar captivated audiences with its dynamic appearance on stage. Enabled by E Ink Prism 3 technology, the guitar showcased how advanced materials can transform not only the look of an instrument but also the creative possibilities of live performance.
Source: Stefania Cheli
Bringing Innovation to One of Music's Biggest Stages
Bon Jovi has spent decades captivating audiences with high-energy performances and iconic rock anthems. During a recent concert, one instrument drew attention alongside the music: the Cream DaVinci™ color-changing guitar.
As the performance unfolded, the guitar's dynamic appearance complemented the energy of the show, demonstrating how technology can become part of the visual storytelling of live entertainment. Its appearance on stage offered fans a firsthand look at how innovation is reshaping not only the instruments musicians play, but also the experiences they create.
Source: Stefania Cheli
The Cream DaVinci Guitar: A Collaboration Powered by E Ink Prism
Developed through a collaboration between Cream Guitars and E Ink, the Cream DaVinci is the world's first color-changing guitar enabled by E Ink Prism.
Unlike traditional guitar finishes, the DaVinci allows musicians to personalize the appearance of their instrument using a Bluetooth-connected mobile app. Artists can instantly switch between different colors and patterns, giving every performance a unique visual identity.
At the heart of the guitar is E Ink Prism, a non-emissive display technology that consumes power only when changing its appearance. Once updated, the selected design remains visible without continuous power, making it an energy-efficient solution for dynamic surfaces while preserving the premium craftsmanship and playability expected from a professional instrument.
The collaboration highlights how E Ink's material innovation can be seamlessly integrated into products beyond traditional displays, unlocking entirely new possibilities for product design.
Inspiring the Future of Creative Expression
The DaVinci is more than a new guitar, it's a glimpse into how dynamic materials can transform the relationship between design and creativity.
As artists continue looking for new ways to express themselves, technologies like E Ink Prism open the door to products that adapt, evolve, and become part of the performance itself. Whether it's matching the mood of a song, complementing stage production, or reinforcing an artist's unique identity, dynamic surfaces give creators a new medium for storytelling.
The appearance of the Cream DaVinci guitar during a Bon Jovi concert is just one example of how E Ink technology is moving from concept to reality, proving that the future of design isn't static, it's dynamic.
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