---
title: ESL – Do I Need This in my Store?
description: Electronic Shelf Labels - ESL- Streamlines Retail Process and Enhances Productivity
image: https://blog.eink.com/hubfs/Digital%20ESL%20E%20Ink.jpg
---

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# ESL – Do I Need This in my Store?

Posted by [Carolyn Tusinski](https://blog.eink.com/author/carolyn-tusinski) on 2023-03-09

 

![Digital ESL E Ink](https://blog.eink.com/hs-fs/hubfs/Digital%20ESL%20E%20Ink.jpg?width=300&height=197&name=Digital%20ESL%20E%20Ink.jpg)  
Image: E Ink

 

One of the fastest growing applications for Digital Paper is the retail segment – Electronic Shelf Labels (ESL). Tying in product pricing and inventory management – tracking sales through the backend software apps – streamlines ordering and restocking, as well as provides vital data for planning and purchasing. Maintain accurate pricing in many locations with a keystroke.

 

![BW ESL tags E Ink](https://blog.eink.com/hs-fs/hubfs/BW%20ESL%20tags%20E%20Ink.jpg?width=300&height=169&name=BW%20ESL%20tags%20E%20Ink.jpg)  
Image: E Ink

 

The Digital Paper angle is clear – easy to read, low power usage – battery life up to 5 years, broad temperature range, wide temperature range to include chillers and freezers, 3 and 4 color options.

No brainer, right? Well there are some stragglers holding out with LCD labels or worse – stickers!

True story – some items use the same size cap no matter how the size of the bottle.   Back in the day before scanning and bar codes, a big brand name of bleach used the same caps for all the bottles – large and small. My aunt would switch the caps – putting the cheaper price on the larger bottle. I don’t think she was the only one. Shh, don’t let her know I told on her!

 

Electronics have aided retail in many ways – ensuring pricing is consistent in every location. Accurate reporting ensures better availability on the shelves.

Are Digital Paper ESLs worth the investment? [Allegro Logistics](https://www.allegrologistics.co.uk/are-digital-price-tags-worth-the-hype/#:~:text=For%20us%2C%20Electronic%20Shelf%20Labels,their%20prices%20across%20multiple%20sites.) explains the pros & cons.

![ESL dev kit E Ink](https://blog.eink.com/hs-fs/hubfs/ESL%20dev%20kit%20E%20Ink.jpg?width=300&height=300&name=ESL%20dev%20kit%20E%20Ink.jpg)  
Image: E Ink

 

What’s your experience been with Digital Paper shelf labels? Where can you start to create ESLs? Check out our [Business Partner](https://www.eink.com/partner?cate=ESLsolution) and [Application](https://www.eink.com/application/Retail) pages on our site. Don’t forget the [dev kits](https://www.eink.com/product/detail/Segmented-Quick-Start-Kits)!

 Topics: [Digital Paper](https://blog.eink.com/tag/digital-paper), [ESL](https://blog.eink.com/tag/esl), [About E Ink](https://blog.eink.com/tag/about-e-ink), [IoT](https://blog.eink.com/tag/iot), [internet of things](https://blog.eink.com/tag/internet-of-things)

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