E Ink was everywhere at NRF this year! From electronic shelf labels to larger full-color signage, it was hard to miss. In this blog, we will go through some of our partners that were there and an insight into their booths.
Source: E Ink
VusionGroup
The VusionGroup booth was set up like a grocery store, with ESLs and Spectra 6 advertisements scattered throughout the shelves. Every aisle was stocked, so you truly got the feel of what the displays would look like in an actual store. Throughout the booth were more full color ePaper displays, showing advertisements for brands like Starbucks or Lays. One of the walls was covered with Spectra 6 displays, both large and small, with some tiled displays for an even larger footprint. There was a great mix to show the different capabilities of having these displays in your stores, whether its endcaps, ESLs, or larger scale advertisement signage.
Source: E Ink
SOLUM
At the SOLUM booth, ESLs were the focus point. One of the walls was dedicated to all the different types of ESLs that they offer. It included every option, whether that’s size or color, with over 50 different displays. There was also a store section so you could see the ESLs in their natural environment. The booth also included a wall dedicated to E Ink, showing different Spectra 6 signage options. From small to large signage and tiled displays, this section was definitely a big topic of conversation. The fan favorite feature of the booth was a wall where they had 272 tiled ESLs. There was a tablet below where you could draw a picture or write your name, and the ESLs would update to show whatever was drawn. It was cool to see it in action.
Source: E Ink
Hanshow
When walking into the Hanshow booth, the first thing you saw was a pastry case with ESLs in front of each row. Continuing on, there was a pathway for attendees to follow through the booth to give it a store-like experience. There were displays and ESLs throughout the different sections, which lead to the designated E Ink x Hanshow partnership area. Here, you could see the different Spectra 6 displays of all sizes, including tiled and single displays. Some of the images were AI generated and updated through an app, so they were able to show any image you would want to see. These displays were changing throughout the show, that way attendees could see what the refresh looked like.
Source: E Ink
Others
E Ink was everywhere throughout NRF. You could also find some of our ESLs and Spectra 6 signage in booths like Display Data, Pricer, ZKong, and many more!
Overall, NRF was a success! There were tons of traffic through all booths and great conversations were had. Thanks to everyone who stopped by our partners’ booths and saw the different ePaper displays throughout the show floor! Next time you go shopping, keep an eye out for ESLs, your local stores may have them.
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