--- title: "From Arrival to Kickoff: How E Ink scores for the World Cup" description: The excitement of the FIFA World Cup begins long before kickoff. As host cities like Boston prepare to welcome millions of fans traveling by plane, train, bus, and subway, transportation networks will be under immense pressure. E Ink ePaper technology helps cities deliver real-time passenger information in a smarter, more sustainable way, keeping passengers informed every step of the journey and on time for match day! image: https://blog.eink.com/hubfs/undefined.jpeg --- [![eink_logo](https://blog.eink.com/hs-fs/hubfs/EInk_May2018/Images/eink_logo.png?width=160&height=76&name=eink_logo.png "eink_logo")](https://insights.eink.com?hsLang=en) - [E Ink Website |](https://www.eink.com) - [About E Ink |](https://www.eink.com/about-us.html) - [Contact Sales |](https://www.eink.com/contact_sales.html) - [E Ink Kit Store](https://shopkits.eink.com/) ## E Ink Extras E Ink. We Make Surfaces Smarter. [![](https://blog.eink.com/hubfs/undefined.jpeg)](https://blog.eink.com/from-arrival-to-kickoff-how-e-ink-scores-for-the-world-cup) # From Arrival to Kickoff: How E Ink scores for the World Cup Posted by [Tina Lin](https://blog.eink.com/author/tina-lin) on 2026-07-08   The excitement of the FIFA World Cup begins long before kickoff. As host cities like Boston prepare to welcome millions of fans traveling by plane, train, bus, and subway, transportation networks will be under immense pressure. E Ink ePaper technology helps cities deliver real-time passenger information in a smarter, more sustainable way, keeping passengers informed every step of the journey and on time for match day! ![](https://blog.eink.com/hs-fs/hubfs/undefined-2.jpeg?width=500&height=630&name=undefined-2.jpeg) *Source: MassArt* **Every Step of the Journey** The fan experience begins long before the stadium gates. From arriving at the airport and navigating a subway station to catching a shuttle to the stadium, fans rely on accurate, up-to-date travel information. Where is baggage claim? Which train goes downtown? Where do I catch the stadium shuttle? With E Ink ePaper signage, transportation operators can remotely update passenger information in real time, helping travelers quickly find the right platform, stop, or route. Ultra-low power consumption, exceptional readability in bright sunlight, and reliable performance in outdoor environments make ePaper an ideal solution for bus stops, train platforms, and transit hubs serving large crowds.   ![](https://blog.eink.com/hs-fs/hubfs/undefined-4.png?width=500&height=500&name=undefined-4.png) *Source: Boston Herald* **One step ahead of the game in Boston** Boston is already demonstrating how E Ink technology can improve the passenger experience. Along the [MBTA Green Line, solar-powered E Ink displays](https://www.mbta.com/projects/solar-powered-e-ink-signs) provide riders with real-time train arrival information, service alerts, and accessibility updates. Because the displays are wirelessly connected, they can be installed at above-ground stations where space, power availability, and historic preservation requirements often make traditional digital signage difficult to deploy. Designed for outdoor environments, the displays remain easy to read in direct sunlight and harsh New England weather while consuming power only when content changes. During a global event like the World Cup, the same technology can help transportation agencies communicate temporary routes, shuttle schedules, and wayfinding information, keeping fans informed from arrival to kickoff.   ![](https://blog.eink.com/hs-fs/hubfs/undefined-Jul-08-2026-03-53-40-6670-PM.png?width=500&height=333&name=undefined-Jul-08-2026-03-53-40-6670-PM.png) *Source: Soofa* **The game continues beyond the Final Whistle** Boston is one of several U.S. cities already using E Ink technology to improve public transportation. With similar deployments in Los Angeles, Chicago, Austin, and Miami, ePaper signage is helping transit agencies prepare for the demands of major events by delivering reliable, real-time passenger information. While the World Cup lasts only a few weeks, investments in smarter transportation infrastructure continue delivering value long after the tournament ends. The same ePaper displays that guide visitors on match day can provide commuters with real-time arrival information, accessibility updates, emergency messaging, and service alerts every day. By combining real-time communication with ultra-low power technology, E Ink helps cities build transportation networks that are more connected, more sustainable, and better prepared for future global events. Because when millions of people are on the move, every journey deserves information that's as reliable as the infrastructure behind it. 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