---
title: E Ink Prism Brings Dynamic Design to BMW iX3 Flow Showcase Vehicle
description: "E Ink Prism brings dynamic full-color design to the BMW iX3 Flow showcase vehicle, creating eye-catching animated graphics for the Spider-Man: Brand New Day premiere."
---

[E Ink Extras](https://blog.eink.com)

# [E Ink Prism Brings Dynamic Design to BMW iX3 Flow Showcase Vehicle](https://blog.eink.com/e-ink-prism-brings-dynamic-design-to-bmw-ix3-flow-showcase-vehicle)

 Written by [Allison Hyers](https://blog.eink.com/author/allison-hyers) | 2026-08-06

BMW unveiled the one-of-a-kind BMW iX3 Flow – Spider-Man Brand New Day to celebrate the new film. The one-off vehicle features dynamic full-color E Ink Prism technology that brings themed graphics to life, transforming the exterior with animated visuals inspired by the character's energy and cinematic world. This exciting collaboration was showcased at the movie premiere in Los Angeles on July 27. Following its premiere, the vehicle will be on display at BMW Welt in Munich through September.

 

Read about the full BMW experience here: [https://www.press.bmwgroup.com/global/article/detail/T0459622EN/bmw-brings-modern-mobility-to-the-sony-pictures-film-%E2%80%9Cspider-man%E2%84%A2:-brand-new-day%E2%80%9D?language=en](https://www.press.bmwgroup.com/global/article/detail/T0459622EN/bmw-brings-modern-mobility-to-the-sony-pictures-film-%E2%80%9Cspider-man%E2%84%A2:-brand-new-day%E2%80%9D?language=en)

[View full post](https://blog.eink.com/e-ink-prism-brings-dynamic-design-to-bmw-ix3-flow-showcase-vehicle)

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