It’s well-known in the advertising industry about the rule of six: an audience won’t spend longer than six seconds reading your sign, so keep the text to roughly six words. This is compounded by the fact that individuals are inundated with information around them: emails, text, social media, and more. Advertisers must be thoughtful in their approach to capture—and keep—attention.
E Ink's Spectra 6 ePaper demonstrating indoor retail signage
Credit: E Ink
Not to mention, traditional digital signage requires significant energy to power displays – resulting in substantial carbon emissions, energy consumption, and light pollution. In efforts to conserve energy, governments around the world have introduced regulations to reduce energy use in the digital signage industry, including limiting operation hours for digital signage. As a result, advertisers are pressed to look for display options that meet these stipulations. ePaper displays present a low-powered alternative.
The Digital Out-of-Home (DOOH) advertising industry is poised for a new era of dynamic, sustainable advertising solutions, and E Ink is at the forefront. Let’s take a look at how E Ink’s innovative display technology provides brands with powerful new tools to capture attention and drive engagement in the ever-competitive marketplace.
Sustainability for Added Campaign Flexibility
ePaper digital signage offers a sustainable choice for brands looking to remain in accordance with local regulations and adhere to their company’s sustainability goals. E Ink's ePaper provides digital signage that does not cause light pollution, ensures zero carbon emissions, and is friendlier to the environment. Compared to traditional paper posters printed once and thrown away, the use of ePaper signage can reduce CO2 emissions by up to 21 million tons.
An added benefit of the solar-powered design is that it enables deployment in diverse environments—from dimly lit indoor spaces to bright outdoor areas—without compromising visibility or draining energy. This adaptability means ads can be strategically placed in locations previously considered impractical or expensive, opening new avenues for engagement and interaction.
Eye-Catching Power of ePaper
In today's competitive marketplace, capturing and retaining audience attention is a constant challenge. Displays are limited by location – whether that’s an inability to withstand extreme weather or unreadable due to lighting. With solar-powered displays, E Ink signage combines the sunlight-readable look of paper with the ability to hold an image without electricity – operating between -15°C to 65°C.
The results deliver displays that excel in vivid, eye-catching content, standing out amidst the visual noise of urban landscapes. Whether displaying vibrant colors or sharp monochrome visuals, this signage ensures that every message, promotion, or announcement pops with clarity and impact.
One ePaper solution suited for DOOH advertising displays is E Ink Kaleido 3. This product can operate in a range of temperatures without the need for expensive, high-energy-consuming heating or cooling devices – reducing additional power consumption. It offers dynamic color display capabilities, poster-like visual quality, and an eco-friendly display solution.
E Ink's Kaleido 3 Outdoor ePaper demonstrating outdoor signage
Credit: E Ink
As technology continues to evolve, so too does the art of advertising. E Ink's display technology stands at the forefront of this evolution – offering advertisers unparalleled opportunities to redefine their strategies and captivate audiences in ways previously unimaginable. By embracing these advancements, brands not only enhance their visibility and impact but also contribute to a more sustainable advertising ecosystem. In the dynamic landscape of public spaces, E Ink displays are not just changing the game—they're rewriting the rules.
If you’d like to learn more about the power of ePaper for more sustainable, dynamic advertising, sign up for this webinar. You’ll walk away with an understanding of how E Ink’s ePaper offers several advantages over traditional display technologies, making it an innovative solution for DOOH signage.